Nagoya University Program for Leading Graduate Schools:
Graduate program for real-world data circulation leaders
Nagoya University Program for Leading Graduate Schools:
Graduate program for real-world data circulation leaders
Top > Past Event Reports > 2015 > The Eighth Leader Seminar Announcement
Seminar 2015.05.13
On May 13, we invited Mr. Ishiguro, CEO of the Netyear Group Corporation, to participate in a panel discussion as well as a free discussion session.
In the panel discussion, four registrants presented and discussed their own opinions on the topic of digital marketing as panelists. Mr. Ishiguro subsequently commented on each student's presentation.
The details of the panel discussion were as follows:
・What is Digital Marketing?
・Which kind of digital businesses can be considered successful?
・How will digital business change in the future?
・Necessary skills for a leader when managing a digital marketing project.
In the free discussion session, we heard about digital marketing from Mr. Ishiguro, who has vast experience in this area.
In the near future, every person in the world will be associated with at least one unique electronic ID (IP address, cookie, email, SNS account). In such a society, getting to know individual consumers through their activity history and deducing their wants is important for digital marketing to sponsor information that they need.
